Dr. George Miaoulis, Ph.D.
Adjunct Professor of Marketing
Dr. George Miaoulis, Jr., Ph.D. holds the position of Adjunct Professor of Marketing at UGSM-Monarch Business School. He most recently served as the Donald Brown Distinguished Professor of Business at Lynchburg College in Lynchburg, Virginia. Over the past 35 years he has had a distinguished career as a marketing educator, consultant, and author. Dr. Miaoulis holds a Ph.D. in Marketing and Statistics from New York University. He also holds an M.B.A. and Bachelor of Science degree in Economics from the same institution.
Dr. Miaoulis began his career in 1969 with the firm of Statistical Research, Inc. His clients included Warner-Lambert, IBM, New York Times, and ABC, NBC, and CBS television networks. After graduation from New York University with a doctorate in Mathematical Statistics and Marketing in 1974, Dr. Miaoulis founded his own firm focusing on marketing and strategic planning, marketing research, and new product /service development. Over the years, Dr. Miaoulis has compiled an impressive record of accomplishments with a broad range of Fortune 100 and 500 clients including Baxter Healthcare, UNUM Life Insurance Company, Warner-Lambert, Mead Paper Company, Aetna Insurance Company, and others. He has also served as marketing strategy consultant to President Reagan’s Task Force on Caribbean Development and the United States Agency for International Development.
Dr. Miaoulis works extensively with hospitals, health systems, medical practices, home care organizations, service organizations, and nonprofit groups helping them to achieve success despite increasing competitive, regulatory, and economic pressures. He specializes in marketing research, marketing strategy development, and strategic planning for health care organizations. His health care clients include some of the nation’s largest systems (Aurora, Advocate) and as well as hospitals and medical organizations (Baxter). His most recent series of articles addresses patient satisfaction and branding issues in hospitals and medical practices.
Dr. Miaoulis is a dynamic and effective speaker who has presented marketing training workshops and led strategic planning retreats with numerous organizations across the United States. He has served as a professor of marketing at several prestigious universities and colleges including New York University, Colby College, University of New Hampshire, and Wright State University. At Wright State University he also served as clinical Assistant Professor of Community Medicine and at Robert Morris University he was Director of the Health Services Management Program. He joined the faculty at Lynchburg College as the Donaldson Brown Distinguished Professor of Business in July 2004.
A prolific and well-respected author, Dr. Miaoulis’ scholarly work has been published in the Journal of Marketing, the California Management Review, Industrial Marketing Management, Journal of Health Care Marketing, Journal of Economic Issues, Hospital New, and the Marketing News. His books on marketing topics have been well received, and he has also published nonprofit, service, and health care marketing case studies. Dr. Miaoulis is the recipient of numerous research and teaching grants and has conducted over 500 professional and executive seminars.
Academic Positions Held
- Adjunct Professor of Marketing, UGSM-Monarch Business School
- Professor of Marketing, Maine School of Business, University of Maine, USA
- Visiting Professor of Marketing, Fachhochschule Vorarlberg , Vorarlberg University of Applied Sciences, Austria
- Donaldson Brown Distinguished Professor of Business, Lynchburg College, Virginia, USA
- Professor of Marketing, Robert Norris University, Pennsylvania, USA
- Visiting Professor of Marketing, University of New Hampshire, USA
Academic Credentials
- Ph. D. in Marketing & Statistics, New York University
- M.B.A. (Distinction) in Statistics, New York University
- B. Sc. in Economics, New York University
Awards And Honors
- Faculty Fellow, Institute for Global Ethics
- Graduate with Distinction, MBA Program, New York Unviersity
- James E. Huston Award for Excellence in Scholarship, Lynchburg College, May 2008.
- Loyola College (Baltimore) award for best article of the year.
- Beta Gamma Sigma
- Outstanding Faculty Scholarship Award, College of Business, Wright State University
Main Academic Interests
- Health Care
- Marketing Research
- Marketing Strategy Development
- Strategic Planning for Health Care
- New Product Development
- Market Segmentation and Positioning
Associations And Memberships
- Member, ACBSP-Accreditation Council For Business Schools & Programs, USA
- Member, ECBE-European Council For Business Education, Switzerland
- American Marketing Association
- Academy of Marketing Science
- Northeast Business and Economics Association
- American Academy of Health Administrators
Books And Monographs
- Marketing the Arts in a Rural Environment (with Lloyd), Wright State University Press, 1979.
- An Introduction to Sampling (with Michener), Kendall-Hunt, Inc., Dubuque, Iowa, 1976.
Trade Books
- Solutions, The Patient Satisfaction Newsletter, Publisher / Managing Editor 1997-1998.
- Conducting Effective Focus Groups For Medical Practices, New Harmony Publications, 1998.
- Marketing The Medical Practice, Marketing Strategy & Research, Inc., 1994.
- Benefit Segmentation for Nonprofit Organizations, Sanderling Publishing Company, 1988.
- Implementing Marketing In A Home Health Agency, Sanderling Publishing Company, 1984. Second Edition, 1985
Referenced Journal Articles – Marketing
- Graham, C. M. & Miaoulis, G. (2010). Web 2.0 Social Networking Technologies & Student Engagement: An Evaluation of an In-Class Question-Answer SMS Text Messaging System. Journal of Innovative Education Strategies. (In Press)
- Closing the Gap: The Patient-Physician Disconnect, Health Marketing Quarterly, January 2009 (with Gutman and Snow)
- eHealth Ethics Issues: An Exploratory Study of Consumer Perceptions, International Journal of Pharmaceutical and Healthcare Marketing, January 2007 (with Bodkin)
- Perceptions of Environmental Restraints on Start-ups in Southwestern Pennsylvania, Journal of Business and Economic Studies, Fall 2005 (with Brown and Saunders)
- Communicating A Quality Position In Service Delivery: An Application In Higher Education, Managing Service Quality, Volume 13, Issue 2, June 2003, (with Gutman).
- Marketing Is Everything In Higher Education, NAGAP Journal, Winter 2002 (with Gutman).
- A Model for Understanding Benefit Segmentation In Preventive Health Care, Health Care Management Review, Volume 17, Number 2, April 1992 (with John).
- TURF: A Planning Approach for Product Line Extensions, Marketing Research, March 1990 (with Free and Parsons).
- Altering Corporate Strategic Criteria to Reflect the Changing Environment: The Role of Life Satisfaction and the Growing Senior Market, California Management Review, Fall 1989, (with Cooper).
- A Marketing Segmentation Analysis: Adolescent Pregnancy Issues, Journal of Health Care Marketing, June 1989.
- Channels of Distribution and Exchange Concepts in Health Promotion, Journal of Health Care Marketing, March 1988 (with DeMusis).
- A Systems Approach for New Service Development for Hospitals, Health Care Strategic Management, May 1985 (with O’Brien).
- A Model for Hospital Decision Process and Relationships, Journal of Health Care Marketing, Spring 1985 (co-authored).
- Marketing Strategies for Physician Recruitment: Benefit Segmentation a Useful Tool, Health Care Marketing Quarterly, Winter 1984 (with Corson).
- Marketing the Health Protection Plan, Journal of Health Care Marketing, Summer 1984 (with O’Brien).
- Where Marketing Strategies Begin, Journal of Health Care Marketing, Guest Editorial, Spring 1984.
- A Systems Approach for Developing High Technology Products, Industrial Marketing Management, Winter 1983 (with LaPlaca).
- Marketing Strategies for Health Education, Journal of Health Care Marketing, Winter 1980-81 (with Bonaguro).
- An International Marketing Field-Study Course: A Unique Variation On an Existing Theme, Journal of Marketing Education, Fall 1980 (with Dovel).
- Consumer Confusion and Trademark Infringement, Journal of Marketing, April 1978 (with D’Amato).
Referenced Journal Articles – Health Care
- Medical Practice Branding Using Cable Television, Journal of Family Practice Management, April / May 2005 (with Kissinger and Firillo)
- And Now A Word From Our Sponsor, MGMA Connexion, August 2004 (with Kissinger and Firillo)
- Impacts Of The New PhRMA Code On Physician and Provider Education, Advances (with Brew) January-February 2004
- Implementing A Patient-focused Program: Photo Mapping – The Practicescape Audit Tool, MGMA Connexion, August 2003
- Patient Focus Groups: Taking Responsibility For Patient Satisfaction, MGMA Connexion, January 2003 (with Gutman)
- Service Versus Satisfaction: The Key to a Competitive Edge in the Medical Practice, MGMA Connexion, August 2002 (with Gutman)
- Marketing: A Tool for Health Education Planning, Health Education, January 1983 (with Bonaguro).
- The Marketing Audit for Hospitals: Some Problems and Payoffs, Special Issue on the Future of Health Care in America, Appalachian Business Review, Fall 1980 (with Trangenstein).
- Marketing the Arts in Rural America, Journal of Community and Organizational Development, Spring 1979 (with Lloyd).
- Support Systems for Statistics Students, Journal of Mathematics and Computer Education, Spring 1979.
- MBA Student Anxiety and Overreactions: Learning from Linking the Required OB and Marketing Course, Exchange: The Organizational Behavior Teaching Journal, June 1978 (with Cohen).
- Public Funding of the Arts, Journal of Aesthetic Education, January 1978.
- Decision-Making in Firms: The Impact of Non-Economic Factors, Journal of Economic Issues, June 1976 (with Cohen and Gadon).
- A Centralized Facility for Teaching Introductory Statistics, Journal of the Association of Teachers of Quantitative Methods, November 1976 (with Michener).
Papers Presented
- The Myth of the “Bad Doctors”: Toward A New Theory of Risk of Failure in Medical Care, Presentation to the School of Business Faculty, April 11, 2005.
- Branding Pathology and Laboratory Services: Practical Concepts, Lessons, and Implementation, American Pathology Foundation, Las Vegas, Keynote Address, March 12, 2005.
- Using WebSurveyor to Support Student, Faculty, and Institutional Research, Lynchburg College, February 16, 2005.
- Using WebSurveyor to Support Student, Faculty, and Institutional Research, Kennebec Valley Community College, December 10, 2004.
- Using WebSurveyor to Support Student, Faculty, and Institutional Research, University of South Carolina, Upstate, November 22, 2004.
- Value-Oriented Marketing for Child Care Professionals, Pennsylvania Child Care Association, September 28, 2004.
- Fear Versus Love: The Underlying Psychological Motivations of Customer Satisfaction, Alliance For Health Care Marketing, October 12, 1997 (Keynote Presentation).
- Fear Versus Love: The Underlying Psychological Motivations of Customer Satisfaction, Nevada Hospital Association, October 10, 1995 (Keynote Presentation).
- The Grey Market: Elder Life Satisfaction, Maine Things Considered, Maine National Public Radio, April 15, 1987.
- A Market Segmentation Analysis: Adolescent Pregnancy Issues, Adolescent Pregnancy, Health Care Providers Conference, Kennebunkport, Maine, October 1987.
- A Shift in the Marketing Context: From Product Satisfaction to Life Satisfaction, American Marketing Association Educators Conference, Washington, D.C., July 1985.
- Put a Marketer on Your Reorganization Team, National Association for Home Care Annual Meeting, Boston, Massachusetts, October 1984.
- Marketing Strategies for Physician Recruitment: Benefit Segmentation a Useful Tool, The Annual Symposium of the Academy of Health Services Marketing, American Marketing Association, Fort Lauderdale, Florida, February 1984.
- Marketing Concepts for Wellness Programs, Annual Meeting of the American Public Health Association, Montreal, Canada, November 1982.
- Now More Than Ever: Marketing Opportunities for the 1980s, Annual Meeting of the Hartford Better Business Bureau, Hartford, Connecticut, June 1982.
- A Systematic Development Process for Marketing High Technology Industrial Products, American Marketing Association Annual Conference, New York, New York, May 1982 (with LaPlaca).
- Marketing Mental Health Services, 2nd Annual Symposium of the Academy of Marketing Services Marketing, American Marketing Association, New Orleans, Louisiana, March 1982.
- Marketing the Health Protection Plan, 1st Annual Symposium of the Academy of Health Services Marketing, American Marketing Association, Chicago, Illinois, April 1981.
- Marketing: A Tool for Health Promotion, American Alliance for Health, Physical Education, Recreation, and Dance, April 1981 (with Bonaguro).
- Community and Consumer Trends in the Arts, Community Arts Conference, Columbus, Ohio, October 1980.
- Some Common Misconceptions About Marketing for Hospitals, Ohio Society for Hospital Public Relations, Dayton, Ohio, October 1980.
- Marketing Management for the Arts, Ohio Regional Association of Concert and Lecture Enterprises, Columbus, Ohio, September 1980.
- Marketing the Arts in Rural America, New Harmony Institute on the Arts in Rural America, New Harmony, Indiana, April 1980.
- Marketing and Health Education, Interagency Council on Health Education, Dayton, Ohio, January 1980.
- Marketing Environmental Protection, Air Force Institute of Technology, Dayton, Ohio, January 1979.
- Marketing the Museum, Ohio Museums Association, Annual Meeting, Dayton, Ohio, September 1978.
- Effective Arts Management Through Marketing Research, Annual Meeting of the Allied Arts Council, Detroit, Michigan, June 1978 (with Lloyd).
- Diagnostic and Instructional Support Systems for College Students of Introductory Statistics, presented at the Annual Meeting of the America Mathematics Association of Two Year Colleges, Atlanta, Georgia, October 1977.
- Marketing the Arts, a seminar for New Hampshire Artists, Keene, New Hampshire, September 1977.
- Public Funding of the Arts in New Hampshire, McDowell Colony, Peterborough, New Hampshire, June 1977.
- An Interdisciplinary System for Teaching Introductory Statistics, an invited seminar to the Statistics Program Faculty, University of Vermont, March
- The University of New Hampshire Statistics Teaching System, Joint Statistical Meetings of the American Statistical Association, August 1975 (with Geeslin, Trainer, Cerny, Cobb, Haley and Warren).
- How to Develop a Marketing Strategy, Smaller Business Associations of New England Conference, April 1975 (with Weir and Cohen).
- Some Effects of Callbacks in Marketing Research, American Statistical Association Annual Convention, Business and Statistics Section, December 1973.
- A Review of Survey Research Tabulating Systems, Statistical Techniques Section, New York Chapter, American Statistical Association, November 1971.
- Random Digit Dialing as a Method of Household Sampling, Advertising Research Foundation Annual Conference, November 1971.
