Dr. Jose Medina, Ph.D.

Professor of Marketing

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Dr. Jose Medina, Ph.D. holds the position of Professor of Marketing at UGSM-Monarch Business School. He holds a Ph.D. in Business Administration from the University of Alabama, an MBA from the University of South Alabama and a B. Sc. in Chemical Engineering from Universidad A. de Nuevo Leon in Monterrey, Mexico.

Currently, Dr. Medina is an instructor of marketing at both the undergraduate and graduate levels for the University of Phoenix—San Antonio Campus. He also teaches marketing courses for South University Online. Dr. Medina is published in marketing and international business journals and many refereed conference proceedings. His research interests include consumer behavior in developing countries, brand globalization, and small business export strategies.

Academic Positions Held
  • Professor of Marketing, UGSM-Monarch Business School
  • Adjunct Professor, South University Online, USA
  • Adjunct Professor, University of Phoenix, USA
  • Associate Professor, American Intercontinental University, USA
Academic Credentials
  • Ph.D. in Business Administration (Marketing), University of Alabama, USA
  • MBA, University of South Alabama
  • B. Sc. in Chemical Engineering, Universidad A. de Nuevo Leon, Mexico
Awards And Honors
  • Nominated for Best Educator of the Year for AIU, 2005
  • BIE Grant, Universidad Iberoamericana, Torreon, Mexico
  • BIE Grant, Summer Technology Institute, UIW
  • Certificate of Appreciation for Contributions to the UTSA/UNAM/Calgary Student Exchange Program 1997, 1996, 1995, 1993
  • Second Best Conference Paper Award, Academy of Marketing Science, Fort Lauderdale
  • Title V Grant for $4,000, to develop a case study of Indigenous Crafts in Mata Ortiz, Chihuahua, Mexico, February 2001, UIW.
  • International Marketing/Trade Travel Research Grant, fall 1999, UIW.
  • College Faculty Research Award Nomination, by Division of Management and Marketing’s Advisory Committee, spring 1997, UTSA.
Main Academic Interests
  • Marketing
  • NAFTA, USA-Mexican Trade
Professional Positions Held In The Past
  • President, Marketing Solutions Inc., Texas
Associations And Memberships
  • Member, ACBSP-Accreditation Council For Business Schools & Programs, USA
  • Member, ECBE-European Council For Business Education, Switzerland
  • The University of Alabama National Alumni Association
  • West San Antonio Chamber of Commerce
  • Southwest Marketing Association
  • American Marketing Association
Languages
  • English
  • Spanish
Books And Book Chapters
  • Medina, José (1998), “The Impact of Modernization on Developing Nation Consumption Patterns—The Case of Mexico,” Chapter on Economic, Political, and Social System Changes, in International Marketing—Planning and Practice, First Edition, A. Coskun Samli, Richard Still and John S. Hill (Authors). New York: McCmillan Publishing Company: 54-69. Also in Marketing Globally—Planning and Practice, A. Coskun Samli and John S. Hill (Authors). Lincolnwood, IL: NTC Business Books: 69, 78, 83.
  • Michaels, Pavlos and José F. Medina (1996), “The Impact of Consumer Modernism on Mexican Consumers of Technologically Novel Durable Products,” in International Research in the Business Disciplines, Vol. 2, Carl L. Swanson, Abbass Alkhafaji, and Mike H. Yyan (editors). Greenwich, CT JAI Press Inc.: 109-141.
  • Medina, José and Pavlos Michaels (1994), “The Impact of Modernization on Consumer Innovativeness in a Developing Market,” in Globalization of Consumer Markets– Structures and Strategies, Salah S. Hassan and Erdener Kaynak (editors). Binghamton, NY: International Business Press: 119-141.
Refereed Journal Articles
  • Medina, José and Chak-Tong Chau (1998), “Credit Card Usage Behavior Between Anglos and Hispanics.” Hispanic Journal of Behavioral Sciences, 20, 4 (November): 429-47.
  • Medina, José and Michael Duffy (1998), “Standardization and Globalization: A New Perspective of Brand Strategies.” Journal of Product and Brand Strategies, 7, 3 (July): 223-43.
  • Medina, José, Joel Saegert, and John Merrifield (1996), “A Simple Export Country-Market Screening Technique for Small US Businesses: A Packaged Good Illustration,” Journal of Business Strategies. 13, 2 (fall): 126-150.
  • Medina, José, Sharon Beatty, and Joel Saegert (1996), “Consumer Acquisition Patterns in an Industrializing Country-A Study of Global Convergence of Demand,” Journal of Global Marketing. 10, 2 (fall): 5-25.
  • Medina, José, Joel Saegert and Alicia Gresham (1996), “Comparison of Mexican-American and Anglo-American Attitudes Toward Money,” Journal of Consumer Affairs. 30, 1 (summer): 124-145.
  • Medina, José and Pavlos Michaels (1994), “Adoption of Novel Consumer Durable Goods in Less Developed Countries,” The Journal of Marketing Theory and Practice, 2, 4 (fall): 77-90.
  • Medina, José and Pavlos Michaels (1991), “The Impact of Modernization on Consumer Innovativeness in a Developing Market,” Journal of International Consumer Marketing, 3, 4(fall): 99-121.
  • Brown, Gene, Robert Widing, Conrad Carroll, and José Medina (1989), “A Factor-Analytic Study of Consumer Motivation to Engage in Exchange with Charities,” Journal of Mid- West Marketing, 4, 1(spring): 197-200.
Published Proceedings
  • Medina, Jose F. and Esmeralda De los Santos (2008) “The Globalization of Indigenous Art: The Case of Mata Ortiz Pottery.” Proceedings of the Conferência Sobre Empreendedorismo Indígena nas Américas. Manaus, Amazonas, Brazil.
  • De los Santos, Esmeralda and José F. Medina (2002) “The Export Trade of a Contemporary Handicraft from Northern Mexico to the United States” Proceedings of the Free Trade in the Western Hemisphere: The Challenges and the Future conference. Laredo, Texas.
  • De los Santos, Esmeralda and José Medina (2002) “The Pottery of Mata Ortiz, Chihuahua: A Case Study of Developing Country Marketing Practices.” QUIG 2002 Proceedings of the 15th Annual Conference on Interdisciplinary Qualitative Studies.
  • Medina, José and Esmeralda de los Santos, (2002) “Multiple Channels of Distribution and Economic Impact of Contemporary Ceramic Pottery in Northern Mexico.” Proceedings of the Academy of Business Administration’s Global Business Trends Conference: 55-62.
  • Javier, Cervantes and José Medina, (2001) “Is Street Vending a Viable Channel of Distribution In Mexico?” Proceedings of the Academy of Business Administration’s Global Business Trends Conference: 309-15.
  • De los Santos, Esmeralda, José F. Medina, and Maria de Jesus Gonzalez (2001) “Developing Market Crafts: Commercializing Pottery from Mata Ortiz, Chihuahua, Mexico.” Proceedings of the Academy of Business Administration’s Global Business Trends Conference.
  • Medina, José (2000), “Changes in the Practice of Marketing Research in Mexico—An Empirical Analysis of a Ten-Year Period.” the proceedings of the American Society of Business and Behavioral Sciences.
  • Medina, José (2000), “Case Study: Best Foods, Inc.” Proceedings of the Academy of Business Administration’s 1999 Global Business Trends Conference: 170-77.
  • Michael Duffy and José Medina (1996),”Clarifying the Definitions of Standardization and Globalization–Implications for Past and Future Research” in Forging Alliances in Global Markets, Eds. Dana-Nicoleta Lascu, Erdener Kaynak, and Zafar U. Ahmed. New Orleans, LA: International Management Development Association: 58-68.
  • Medina, José and J. Antonio Rodríguez (1995), “NAFTA and the Promoting of Export-Related Marketing Research Services to Small and Medium-Sized Mexican Manufacturers,” in Advances in Marketing, Lou E. Pelton et al. (eds.), Houston, TX: Southwestern Marketing Association (spring): 223-231.
  • Saegert, Joel and José Medina (1995), “Conceptualizing Market Segmentation for the Option of Going Global,” in the Proceedings of the Society for Consumer Psychology, Scott B. MacKenzie and Douglas M. Stayman (eds.) San Diego, CA: American Psychological Association: 131-142.
  • Medina, José, William Cunningham and Jim Grant (1993), “Direct Foreign Investment: Importance of Selection Criteria and Evaluation Methods,” Association of Marketing Theory and Practice (spring): 11-15.
  • Medina, José and Alicia B. Gresham (1991), “The Influence of Individual Modernism on Consumer Behavior in a Developing Nation,” in Developments in Marketing Science, Robert L. King (ed.), Fort Lauderdale, FL: Academy of Marketing Science, 14(June): 144-148.
  • Medina, José F. and Pavlos Michaels (1990), “The Impact of Social Class on the Ownership of Consumer Durable Goods in México,” in Developments in Marketing Science, B. J. Dunlap (ed.), New Orleans, LA: Academy of Marketing Science, 13(April): 176-180.
  • Michaels, Pavlos and José Medina (1989), “Technology Transfer Through the Introduction of Product Innovations: The Case of México,” Association for Global Business, (November).
  • Medina, José (1987), “Modern Material Culture: Effects on Developing Nations Consumption Patterns,” Academy of International Business–Southeast Region Proceedings, Douglas Lamont (ed.), New Orleans, LA (November): 16-24.
  • Medina, José (1986), “Consumer Acculturation: An International Marketing Perspective,” in Marketing in an Environment of Change, Robert L. King (ed.), Atlanta, GA: Southern Marketing Association (November): 105-108.