Is Digital Marketing Important For Local Businesses In 2018?
When it comes to digital marketing, you might think it is something that is only used by global corporations that have multi-million pound online promotional budgets. In reality, however, digital marketing is something that is very powerful and affordable for businesses of all sizes. In this short article, we will briefly outline some of the ways in which a few aspects of digital marketing can benefit local businesses.
Local search results often referred to as geo-targeted search results, are set to become more important than ever for businesses looking to drive targeted organic traffic to their websites. The good thing about local SERP rankings is that the competition is usually limited, so you do not have to spend much time on local SEO strategies to ensure your business website is in the number one position on local SERPs for a range keywords relevant to your business operations. One of the reasons why local search results are becoming more prevalent is because more people are sharing location data with Google by searching the internet on a GPS-enable smartphone.
Many small local businesses know that competition on non-geo-targeted SERPs for lucrative keywords is impossible to beat with a limited marketing budget. Fortunately, however, Google enables businesses to buy their way to the top of SERPs with sponsored PPC ads. So, while you might not be able to outrank one of your large competitors in organic results, you can buy some PPC ads from Google to ensure you still get visibility on SERPs and hopefully traffic to your website. Keep in mind that there are other online search engines in operation and it may be beneficial to buy a few PPC ads on those platforms as well.
Social media marketing (SMM) is something that local businesses can use to maximize online visibility. On Facebook, for example, you can target sponsored posts to particular demographics. This means if you run a business serving the North East of England, you can target your advertising campaign to people who live in that region. This means you don’t have to waste money paying for ads to be displayed to people that will never be able to buy anything from your business even if they wanted to because of their overseas location. Targeted advertising on social media platforms like Facebook and Twitter makes it possible for a business to get much better results from all paid advertising campaigns.
Many local businesses do not realize that video marketing should be a big part of any online promotional campaign in 2018. The truth is that video marketing is incredibly powerful and can bring about some very good results. You only have to look at how many videos are viewed on YouTube each day to see that online video content is not going away anytime soon. In fact, as network infrastructures around the world improve and more people have affordable access to high-speed internet links with no monthly data caps, it is likely that the demand for video content will grow considerably.
The easiest way to get started with video marketing as a small business is to create a YouTube channel for your business. You can then upload videos to that channel that allow people to learn more about your business and showcase the products and/or services you sell. Make sure you include a link to your business website in the description box of every YouTube upload. Keep in mind that video content can also increase your site’s ranking in SERP, as ranking algorithms place a lot of importance on websites that are full of multimedia content. You can add all the YouTube videos to your business website for free by using the embed tags. The good thing about that is you don’t have to pay for extra storage space and bandwidth from your web hosting provider.
Hopefully, this article has helped you to learn a little bit more about the importance of digital marketing for small local businesses. If you don’t know where to get started when it comes to developing and deploying an effective internet marketing campaign for your own business website, it might be a good idea to hire the services of a good website marketing agency .You will find hundreds of those agencies in operation online and prices are very competitive.